Accurate. Customized. Connected.
Our team of 180 data research specialists makes an average of 100,000 calls a day, and over 24 million calls a year, to ensure accuracy. But what really makes it effective for you is the Data Axle®, our real-time data platform that connects your business to contextually relevant information on millions of businesses.
What makes us different? Delivering continually-verified business data in real-time through state-of-the-art technology. We are the only company to put human verification at the center of data quality while investing in cutting-edge technology.
With a focus on your business’ needs, our dedicated teams target the data your users are looking for most—including restaurants, bars, hotels, shopping centers, and gas stations. When it comes to these critical Points of Interest (POI) categories, we know what matters the most. First, the core location data (such as name, address, phone, category) must be correct. Second, rich enhanced content (such as hours of operation, payment accepted, business descriptions, products & services) helps provide a great customer experience.
Having nimble data at your fingertips to keep up with a constantly changing marketplace has become a necessity. Infogroup Data Licensing customers have access to the most powerful data management platform on the market: the Data Axle®. This cutting-edge technology delivers real-time data updates from our data quality team to our applications, and our client’s applications, giving you immediate access to new businesses and new attributes as they're being updated.
We also conduct an Infogroup-led Semi-Annual Data Quality Field Study along with a third party Competitive Audit where we hire researchers to audit our data against our competitors. The result: We outperform the competition:
- Our out-of-business rate is three times less than our competition's
- Our record accuracy was over 12 percentage points better than our competitor’s records where Company Name, Address, Phone, and Business Categorization were all correct